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商品編號： UV0008 出版日期： 2001/09/21 作者姓名： Bruner, Robert F.;Chan, Jessica 商品類別： Finance 商品規格： 16p 再版日期： 2014/02/14 地域： 產業： 個案年度： -
商品敘述：
Set in December 2000 immediately following the merger announcement between PepsiCo Inc. and the Quaker Oats Company, asks students to examine the implications of the merger for the rivalry between Coca-Cola Co. and PepsiCo, and for value creation by each firm. Because the merger would allow PepsiCo to control Gatorade, which held an 83% share in the sports drink market, PepsiCo would further strengthen its already wide lead over Coca-Cola Co. in the noncarbonated drinks segment. Would Coca-Cola''s historically stellar performance in terms of value creation be threatened by the merger?
涵蓋領域：
Finance and investing;Quantitative analysis
相關資料：
, (UV0033), 13p, by Robert F. Bruner, Jessica Chan;, (UV0053), 0p, by Robert F. Bruner, Jessica Chan
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